The Miracle Balm? – XO Balm Review

Hello and Welcome!

Today we’re talking about a product that I’m extremely excited to review. You may not have heard of this brand and honestly I hadn’t either but we’re going to be talking all about them today so I hope you’ll know who they are by the end of this!

As this isn’t a brand that I expect many of you will be familiar with, this is going to be a thorough post and I will take you through everything I think you need to know about the brand and the product. So buckle up, this will probably be a long post.

I firstly, before jumping in, want to say a huge huge thank you to XO Balm for sending me this product to review. I reached out on Twitter and the founder and CEO emailed me offering to send me the product to try – of course I accepted!

The product retails for £12.50 for a 45ml tin (or you can buy a sample size for £2.50) and is sold exclusively on Amazon and to Europe, the US, and Canada.

Who are XO Balm?

The company was the vision of Charlotte, the CEO and founder of the brand, and is a relatively new brand. The actual name comes from a mix between exo being the outside of the body, the typical XOXO endearment, and the Roman numerals X0 meaning 100 uses.

The idea for the XO Balm came after Charlotte suffered from Eczema prone hands, irritated skin, flaky lips and dry hair but found that the usual products sold on the high street only worsened her conditions. One day she began experimenting with home remedies for her problems. Combining different oils with moisturising properties, with the Egyptian staple beeswax, Charlotte saw her conditions improving as she used the balm.

A simple chat with family led to the idea to sell the product to other people who needed help in a similar manner. So, XO Balm was born!

You can read more about XO Balm on the designated page on their website, it’s extremely informative and interesting!


Sustainability is something that is very important to me, I’ve worked within the industry before and it is something that I’m conscious of. Therefore, if a brand embeds sustainability then I’m more drawn to them, and more excited by their business.

Fortunately, XO Balm also believes that sustainability is important and they built it into their business plan. The container for the product is a tin, rather than plastic, and therefore can be reused or recycled after the product inside has been used (plus it’s super cute, so who wouldn’t want to reuse it). Even the box that the product is shipped in is 100% recyclable, with shredded waste paper as padding instead of something harmful for the environment. The boxes are also designed to fit through your letter box, meaning no wasted missed delivery cards and therefore no unnecessary additional paper/card.

They also support Oxfordshire charity Give Bees a Chance, whose work allows healthy bee populations to live and grow, and support small businesses within their supply chain.

Honestly their business plan makes me happy. It’s clear to see that they have thought about sustainability from all angles (sustainability isn’t just about the environment) and it’s good to see them also supporting local, and small businesses. I also appreciate their dedication to charity. I think we need more brands in the world doing things like this and truly thinking through all aspects of their product and the affect that it has on those around them.


As I mentioned earlier, and as you might be able to tell from the picture, the product comes in a tin. The tin is a neutral grey shade and is packaged to look like a button. Initially I was a little confused about why it was a button but on their about page it does detail that they wanted to be ‘as cute as a button, literally’, so it makes sense now!

Inside the lid of the tin has a mirror, in case you’d like to apply it on the go – plus a mirror is always useful. It also has a small plastic scoop (not so environmentally friendly, but does help with hygiene).

I really like the packaging, it isn’t too big which means you can take it out and about in a bag but is big enough so you feel like you’re getting your money’s worth. Also the fact it’s a tin makes it sturdy and means it won’t get damaged on the go. The button packaging is pretty cute and it makes it distinguishable and easy to find.

They said online that they chose this colour as it’s a unisex colour, which I agree with and like. They also didn’t want it to be overly branded, which again I like.

As with their sustainability information, I can tell that they’ve really thought this product design through – I’ve never seen any product of this kind with a mirror and usually the packaging isn’t recyclable/reusable.


This product only contains 4 ingredients, which means nothing unnecessary.

There is a section detailing information about the ingredients which you can find on their website here, but I’ll copy the information below for ease:

Coconut oil

Coconut oil contains fatty acids to prevent moisture loss from the skin and keep it plump. A great source of vitamin E which improves elasticity to protects against premature ageing and general wear and tear. Rich in Capric, Caprylic, Lauric acids which are microbial to keep skin healthy and clean. While proteins keep skin and hair healthy and rejuvenated.

Beeswax (this means that the product unfortunately IS NOT vegan)

Beeswax acts as a protective and breathable layer; it locks in moisture and protects skin from damaging environmental factors. It has antiviral, anti-inflammatory, and antibacterial properties which are ideal for fighting chapped skin and bacterial infections. Contains vitamin A which is proven to reduce wrinkles and age spots, support the turnover and reconstruction of skin cells. It is hypoallergenic and acts as a natural water resistant barrier.

Olive oil

Olive oil has an occlusive and emollient effect; preventing moisture loss and drawing in moisture to the skin. Polyphenols and Phytosterols deliver antioxidant protection and promote the production of collagen. It contains Oleic acid which helps to soften the skin, while Vitamin A and C protect from free radicals and environmental factors. It is rich in fat-soluble vitamin E which has a lipophilic nature and can be easily absorbed.

Chia seed oil

Chia oil is the richest source of botanical fatty acids (including Omega 3 and 6) known to man, which are anti-inflammatory and perfect for maintaining healthy skin cell membranes. A unique antioxidant blend of Chlorogenic acid and Caffeic acid, Myricetin, Quercetin and Kaempferol flavonoids protects from free radicals. Vitamin B3 and Zinc, help with oily skin and clogged pores. Phosphorous is essential mineral for protein synthesis, which promotes and accelerates cell repair and regeneration. Sulphur and amino acids, strengthen cell membranes which keeps away irritants and toxins and allows in water and nutrients, for healthy skin cells.


The product has 5 main claims which were detailed to me in a press sheet, these are:

  1. XO Balm is free from preservatives, sulphates and fragrances to avoid triggering any sensitivity. The scent of the product is only from the natural beeswax and coconut oil.
  2. Each of the 4 ingredients in XO Balm’s formula plays an essential role; beeswax helps strengthen the skin’s natural barrier to reduce cracking, coconut oil and olive oil hydrate and nourish the skin, while chia seed oil reduces itching, inflammation and discomfort.
  3. Unlike greasy prescription dry skin products, XO Balm sits on the skin with a matte finish, making it more practical and comfortable. The beeswax also helps the natural oils stick to the skin, offering longer protection.
  4. The XO Balm tin is portable and features a mirror and applicator scoop, designed for frequent applications to help a proactive not reactive approach to skin health.
  5. XO Balm does not sacrifice product efficacy for texture, feel or fragrance. In cold temperatures the balm can be firmer; the scoop is included so a small amount can be removed from the tin and warmed in the palm for easier application.

My Thoughts

As you know already, I like the packaging. I’m extremely thankful for the plastic scoop as it allows product to be removed without causing a mess, and it’s more hygienic. The product is pretty much always a hardish balm, so without the scoop I’d have to dig my fingers in to get the product out, which isn’t something I’d like to be doing.

I’m not the biggest fan of the smell of the product, but it does mean that it would be good for sensitive skin since there is no unnecessary fragrances added which may cause a reaction. Also I tend to use this mostly on my feet, so I can’t smell the product once it’s applied. The product is also easy to apply, once warmed slightly it is very creamy, glides on, and can be massaged in.

As I said, I use this product on my feet which arguably are the driest part of my body at the moment. I can’t even express how well this product works. Usually I have to keep slathering product on to make my feet not really badly cracked (I’m not even sure why they’re so bad), or do foot masks at least once a week. I saw results within one use of this, I absolutely love it and cannot recommend it enough.

I’ve also used this on my boyfriend, who is undergoing chemotherapy. Chemo can cause skin changes, including dry skin, and he had literally the driest feet I’ve ever seen in my life (sorry babe if you’re reading but it’s true). A couple of uses of this and his feet were good as new.

The claims for this product are absolutely 100% true, it’s honestly incredible and if you have dry skin then I cannot recommend it enough. Personally, I wouldn’t use it on my face because I don’t like the scent, but if I had a patch of dry skin then I would consider it. I would describe it as a miracle balm, I’ve never had a product that works for dry skin this quickly and this well!

If you have dry skin then I would highly, highly, recommend getting this product. You can purchase it on XO Balm’s website for £12.50 , or on Amazon.

This brings us to the end of this review, I really hope that you enjoyed it as much as I love this product! I’m honestly so grateful to XO Balm for bringing this product into my life, it’s absolutely fantastic. I love it so much that I’m going to purchase one for my mum for Christmas as she suffers from bad Eczema (and is allergic to loads of things) to see if it helps her.

If you did enjoy this review then please give it a like and drop a comment letting me know what you think of this product/brand. Have you heard of it before? Have you tried it? Does it sound like something for you? I like hearing your thoughts! Finally, if you aren’t already following then please be sure to.


Charlotte (Multibendystraw)

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Check out my previous posts!

Superdrug B. Face Masks Review
ESQIDO Unisyn Lashes & Eyelash Glue Review
The Cruelty Free Beauty Box July 2018 Review

11 Comments Add yours

  1. I tried this out and found it helped so so well! I agree the smell is a bit odd but its not too off putting!

    Liked by 1 person

    1. Multibendybeauty says:

      I know right! I’m shocked by how amazing it is ?❤️

      Liked by 1 person

    1. Multibendybeauty says:

      Thank you! Xx


  2. togetherqueens says:

    Great review !!!! This is definitely a must purchase! Great ingredient list

    Liked by 1 person

    1. Multibendybeauty says:

      It’s honestly so good I love it! I love when products don’t add loads of unnecessary ingredients xx


  3. Bryoni Burns says:

    Loved reading this post. I would absolutely love to give it a try. My skin can be so dry sometimes so I’m very much considering getting this. Can’t wait to read more of your posts ?

    Liked by 1 person

    1. Multibendybeauty says:

      I wouldn’t use it on my face because of the texture of it and smell but it’s incredible on other parts of the body. Glad you enjoyed reading! ❤️


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