TrueVit Naturals ‘Biotin Shampoo’ Review

Hello and Welcome!

Today’s post is marking a first for me – a review of a shampoo. Specifically we’re going to be looking at a shampoo that contains biotin (if you don’t know what biotin is then don’t worry, it’s defined in the ‘claims’ section).

This shampoo comes from a brand that I have worked with before called TrueVit Naturals. The brand reached out to me again to ask if I would like to try their biotin shampoo in exchange for a review and, interested, I said yes. As I always say, just because I’ve been sent it for free does not mean that I’m obligated to say anything positive and I will be completely honest.

The product retails for £13.07 on amazon.

Although I have reviewed a retinol serum (that I still use) by this brand on my blog before (you can find that review here), I will still include a little bit of information about who the brand are. If you read my previous review for this brand then feel free to skip past this part.

**Links to the Amazon website are affiliate links which means I will earn a small commission if you purchase through the link, this is no extra charge to you**

Who are Truevit Naturals?

The following information was sent to me in an email and was all I could find about the brand:

‘TrueVit Naturals is a British Health and Beauty Brand which encapsulates a sense of well-being. We aim to deliver high quality natural products and dietary supplements at affordable prices to help our customers achieve a happier and healthier life.’

They sell through Amazon and have a large variety of different health and beauty products including: serums, creams, masks, shampoos, vitamins, and supplements (such as Biotin tablets).

Their products are gluten free, vegetarian and vegan friendly, GMO-free, paleo friendly, as well as containing no artificial colours, flavours, sweeteners, preservatives, starch, salt, corn, milk, soya, wheat or yeast.

Biotin Shampoo Claim & Directions

The following information has been taken (and shortened) from the Amazon listing for the product:

‘Our market leading Vegan Biotin Shampoo for hair growth combines 8 proven natural ingredients including Caffeine & Aloe Vera proven to ensure hair is visibly thicker, stronger, and healthier after just one wash. We can assure you that TrueVit Naturals Biotin Shampoo outperforms competing products on all aspect – want to know more?

Biotin is an essential vitamin that creates keratin essential to keep your hair strong and healthy. Caffeine helps stimulate hair growth and provide a strong volume boost. Rosemary Oil Extract has been used to help slow baldness, graying, and can be used to treat dandruff and dry scalp. Our Aloe Vera contains proteolytic enzymes which repairs dead skin cells on the scalp. It’s a great conditioner and leaves your hair all smooth and shiny.’

The description goes on to say that it’s sourced and produced in the UK and has undergone rigorous testing and quality control processes. They also say that if you aren’t happy with the shampoo then they’ll refund you, or if you can find it cheaper elsewhere then they’ll refund you double the price difference.

The directions for use on this product are pretty simple:

‘Apply to wet hair from roots to ends. Work into a lather and gently massage the scalp. Rinse thoroughly.’


If you read my previous review for TrueVit Naturals then you’ll know that this packaging is very similar.

Their products can be characterised by a dark brown-toned bottle with a black label with white text containing the brand logo, and product information.

I pretty much feel the same about the packaging as I did in my last review. I don’t think it’s very exciting but I do like the way that the label is clearly laid out and I like their logo.

One thing I do like about this shampoo is that it’s in a pump. I haven’t had a shampoo like this before but it’s so much better than having to shake the bottle and squeeze product out!

First Impressions and Review

The first thing that struck me about this product was the smell. On their Amazon page they write ‘our Rosemary Oil Extract is used so that when it’s mixed with shower steam it induces a spa-like vibe’. I do kind of get this, and it does smell spa-like in some respect. I find it’s quite a herby and earthy scent. I’m not 100% sure if I love it but I don’t find it unpleasant. I’ve been using the product every time I shower and I have got used to it’s smell – it’s certainly different to the type of scent I’m used to for shampoo. I find the smell doesn’t really linger on your hair for too long and if you use a conditioner after, that smell masks the scent of this one anyway.

Secondly, I find that the product doesn’t lather up as much as regular shampoo. Due to this I find myself using slightly more product than I normally would in order to really cover my hair. However, the product hasn’t shown any sign of running out yet and I’ve been using it for over a month now.

In terms of the effects of the product and it’s claims I’d say it does live up to what it says. My hair typically has quite a lot of random flyaways and it’s not frizzy as such but there’s definitely a lot of hairs that won’t do what I want them to. However, I’ve noticed that this isn’t the case as much with this shampoo, my hair is much smoother and shinier and generally looks and feels better. I haven’t felt the need to use a hair mask whilst using this shampoo, which is unusual for me.

One thing I wouldn’t say it’s made much of a difference for however is hair growth. I personally just think my hair has been growing at its normal rate. So, if you’re looking to purchase it for hair growth, I wouldn’t say that it works in that way. However, if you’re looking to purchase to make your hair look and feel healthier, shinier, and stronger, then I’d 100% say it works in that way.

Overall, I really like this shampoo. Once you get past the fact it smells a bit earthy, I think it’s great! My hair does 100% look better than it did and all my weird frizzy, annoying, little hairs are finally finding their place. I do think that £13.07 is quite expensive, however I haven’t had a shampoo that works in the way this one does (probably because I buy cheap shampoo and go for smell over quality), and it is free from a lot of additives. Additionally, on the whole, Biotin shampoos tend to be on the pricier side. Personally, I’m unsure if I would pay £13 but that’s just because I don’t have the disposable income to pay that much for shampoo – which is a shame because I do really like it. If I did have the money to spend then I definitely would get this. I’d say if you’re looking for a shampoo around this price (or specifically a shampoo that contains Biotin) then this is definitely worth it.

Right so this is now the end of this review on the TrueVit Naturals Biotin Shampoo. As always I really hope you enjoyed reading and, if you did, then please leave a quick like. I’m also curious about whether you’ve tried any Biotin shampoos, if so what did you think? Finally, please follow my blog if you aren’t already – I’m a cruelty free beauty and lifestyle blogger and I post at least twice a week!


Charlotte (Multibendystraw)

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Check out my previous posts!

CODE Beautiful Volumising Lengthening Mascara, VLM, Review
What I achieved in 2018

11 Comments Add yours

  1. This is the first I’ve heard of Biotin! Shame it didn’t work in the way of promoting growth but sounds like it did wonders in other ways. And I too love a shampoo or conditioner in a pump bottle. Don’t know why it just always seems a better way of dispensing! x

    Liked by 2 people

    1. Multibendybeauty says:

      Biotin is a great but is something that I’m quite new to! I really enjoy it and definitely think it works. I’ve never had a pump bottle before but it’s so good! I’m unsure if I can go back to regular shampoo bottles x


      1. I’ve got pumps at the minute and definitely prefer them. Same goes for anything for the shower really as it kind of stops you overusing. I’m glad you’ve brought biotin to my attention as it’s something I’ll look out for in the future! x

        Liked by 1 person

      2. Multibendybeauty says:

        I’m definitely going to look more into which brands have pumps/see if I can add pumps to some products I already have haha! X


      3. We’ll just be a couple of pumping addicts ? x

        Liked by 1 person

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  5. Connie Ferris says:

    Great review! I have never heard of this shampoo before, however the fact that it doesn’t lather much puts me off it. I hate shampoo like that

    Liked by 1 person

    1. Multibendybeauty says:

      Glad you enjoyed reading! I know what you mean, I must say I do also prefer a shampoo that lathers up


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